Meat Cute is a concept for a charcuterie and snack box brand. The name is a play on the film term "meet cute," which is described as "an amusing or charming first encounter between two characters that leads to the development of a romantic relationship between them." Nibble by nibble, each snack box or charcuterie board will gradually make your taste buds fall in love. I really wanted to play up this romantic comedy angle through the bright hot pink complemented by the mellow green. Everything is big and bold like the sparks of a budding romance. The adorable sausage mascot evokes a playful cheekiness that I hope resonates throughout the overall brand concept.
